Fashion solutions has never been a forte of mobile phone manufacturing giant Sony Ericsson. Over the years, this joint venture between Japanese consumer electronics giant and Swedish telecommunication player have produced many brilliant handsets that includes the music ace mobile phone line up – the Walkman series and highly acclaimed CyberShot series of high end camera phones. However, the company has always shied from the fashion class, leaving it open for other players in the market. Things are about to change with their latest arrival – the Sony Ericsson S500i Black. Being their first fashion phone, the pressure on the Sony Ericsson S500i Black to perform are immense.