Starbucks is Testing One Dollar Coffee and Free Refills

Will the new $1 short brewed coffee and the planned free brewed coffee refills get Starbucks back on track? The company is testing the marketing concept in Seattle-area stores. Sarah Gilbert of BloggingStocks.com writes that "free refills could end up not increasing the company's costs at all, and do great things for customer goodwill."

According to the Associated Press, "Starbucks would not say when the test began, how many stores are part of it, whether it's considering a similar promotion for any other brews or whether any new test markets are on the horizon."

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