copy writing

(5 votes) Scarcity is What Sells Your Products and Services

I cannot emphasize enough the role scarcity plays in selling products and services. Obviously you need to have a product that solves a problem or addresses a core emotion. Read more...

(5 votes) Scarcity is What Sells Your Products and Services

I cannot emphasize enough the role scarcity plays in selling products and services. Obviously you need to have a product that solves a problem or addresses a core emotion. Read more...

(2 votes) 5 Snappy Headline Techniques for Copy Writers

The sole purpose of the headline is to grab the readers attention fast. Read more...

(2 votes) Writing – Which writers have more job opportunities?

When it comes to a full-time writing career with benefits and good pay nothing beats technical writing. Read more...

(2 votes) Copywriting - Write Powerful Copy By Deleting Old And Tired Expressions

You'll increase your web site traffic much faster if you write clean powerful English. Remember: less is more. Eliminate all hackneyed expressions from your prose for some snappy copy. Examples: Ring Read more...

(2 votes) Power of Branding and Freedom of Poetry

Maya Angelou once said (I’m paraphrasing) "the purpose of all life is to be able to live like a poet one day." She went on to say that since poets already live like poets, their lives were not a pos Read more...

(1 vote) How Changing a Button Increased a Site's Annual Revenues by $300 Million

(Here's an interesting article on the power of information design. Excerpt:) It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Read more...