Affiliate marketing fits well with advertising. In order to make the customers aware of your offers you need to get the word out about your blog or website so you can promote the affiliate program you are participating in right now. Just make sure it's a legitimate program. I once was a member of a slick looking affiliate program selling a very popular product. This particular program had its own affiliate software and was based in China.

This advertiser did not sign up with Commission Junction, Linkshare, or any other legitimate program. Being a "newbie" I signed up and quickly made $100 in commission. I promoted the heck out of that product. However, I never received my $100. They even had support and someone to talk with over the phone. Lesson learned.... only sign up with well established affiliate programs.

Check out the link below for more information on affiliate programs and advertising.