Tower Records: end of an era?
posted August 26, 2006 - 2:44pm
As most of you may have read or heard, Tower Records is about to die. This is something I've been watching unfold for several months now, and I had always thought the ones to acquire the iconic chain would be Trans World Entertainment, the largest growing CD movie retailers aside from cheaters like Wal Mart or Target. Let's take a statement from an aging rocker I pulled from the streets of an unnamed city in the Bay Area. James Bassist says, "AC/DC, Guns N' Roses, Led Zeppelin... all bands pivotal to my musical development, all bands introduced to me by the staff and community of the local Tower. I'm going home now to lie on the floor for hours not moving."
Two major factors resulted in this bankruptcy claim; two major shifts in modern lifestyle and economy: first, the switch from analog to digital, which has been taking place around us for several years, erupting with the onset of Napster and other peer-to-peer network systems, which allow the conversion of audio files from .wavs or whatever to mp3s, making it a common practice to simply download music to a harddrive of some sort and in turn steal records by "burning" them to a recordable disc. Who isn't guilty of this? The second factor, spurred on by the first, created vicious competition between the remaining record stores as record sales sharply declined, including places like Wherehouse, Coconuts, Strawberries Music, Tower Records, Amoeba, or Rasputin. These companies were put through their paces by larger retailers like Best Buy, Target, or Wal Mart, who used their advantage of capital to replicate the purchasing lists to distributors, ordering the same titles and quantities as record specialty stores, and selling them at lower prices. People bought from Best Buy and Target, dropping record sales even FURTHER from the original record stores. This forced them to buy each other out, resulting in a large centrific corporate presence known as Trans World Entertainment, which currently owns the brand labels of most known music stores: f.y.e., Wherehouse Music, Coconuts, Suncoast Movies, Sam Goody, Strawberries Music, and so on and so forth. Tower remained one of the last standing.
So now I can't decide which would be better, a future of understaffed, confused Towers who have been reduced to shells of their former grit and glory, a ghost of the past, or looking at a Starbucks every day on that famous lot on Sunset Blvd., Los Angeles, and in London. I've seen what they did to Wherehouse Music. Suncoast. At the same time, a record store preserved by reputation like Amoeba doesn't stand a chance of outbidding a Starbucks or Jamba Juice for the space. Whatever happens, happens, and unless we can successfully run a $85 million charity drive to SAVE TOWER, we are about to lose one of the most influential and iconic record stores in the history of the industry.
It will be an economic manifestation of the end of the great age of records. Switch to digital now. Maybe Bob Dylan was right when he ragged on the quality (or lack thereof) of modern music this last week.

Comments
Tower Records another Licorice Pizza baker MySpaced
Very nice commentary
$85 Million can be eaten up
$85 Million can be eaten up pretty quick. Just ask the Bush administration.
Right, but Tower's kind of
Right, but Tower's kind of like a gateway drug as far as turning you onto those smaller places.
And how long ago was it before they were losing money? An $85 million deficit isn't a product of only a few years.
Hahah, Tower does have the
Hahah, Tower does have the best poster selection as far as I'm concerned.
Tower went the way of the dinosaur
Tower was a good place to buy new music about 15 years ago, when I first started to buy my own music. It was far from my house, but a treat when my parents would take me there and tollerate the two hours I liked to spend winding around their seemingly endless selection. By the time I started to be able to drive there myself this endless selection seemed smaller and smaller as their Tower Video section began to grow and they added in soft drinks and other such add-on items. By the time I moved I no longer visited the store, it had become overpriced and undermerchandised, and the staff was hopelessly without product knowledge. The place got so big it became an empty shell of what it used to be long before they started to lose money, at least in my neck of the woods, northern New Jersey.
I now live in central New Jersey and I frequent two local shops down here, Vintage Vinyl and Princeton Record Exchange, more the former than the latter because it becomes an ordeal to visit the town of Princeton and its more-dollars-than-brain-cells inhabitants. In both of these cases, however, they have a knowledgeable staff and and extensive selection. In the case of vintage vinyl, there is an extensive selection of many types of music. In PRE, a good selection of a more limited scope(punk, indie). These stores are doing fantasic because people who love music shop there rather than Best Buy or Target, even though those are both within a mile or two's distance from both stores. They're not selling the same thing that the big box stores are selling, they're selling music rather than "multimedia" whatever the hell that means anymore.
In closing, I'm glad Tower went the day of the dinosaur. It made me step outside of their doors and find the little stores that really matter and the people who really love music.
That's news to me!
Great piece you wrote, and i had no idea about the demise.
Yikes, it will be sad not to see that yellow & red sign anymore. I grew up in Delaware -- there wasn't one there but every trip to Philly or Manhattan i would stop at Tower to find limited edition vinyl imports that were sometimes hard to come by even at independent specialty record shops (bands like The Virgin Prunes, Death in June, Current 93, Test Dept -- not to mention the whole series of live Psychic TV records).
ANyway, i am probably guilty of helping to put them out of biz: once i got the hang of mp3 technology, i never bought another CD for myself -- although i sometimes did shop at Tower to buy gifts.
Food for Thought
Food for Life!
I'll miss Tower. There's
I'll miss Tower.
There's still Amoeba. Keep hope alive!
Antonia Dwells
intelligent
I really like your intelligent analysis of this! Very good!
In a last-ditch effort to
In a last-ditch effort to pay their bills, Tower was indeed priced higher than large-scale retailers like Target. They did diversify and yes, eliminated employee benefits.
The future is where you say, Podcasts and fellow consumers.
That's why I opened a BurnLounge digital music store.
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