Use props at your Craft Show for better sales
posted November 8, 2007 - 10:04amIf you sell at craft shows, you may have noticed that unless your display stands out, people just walk by.
Most people need to be inspired and be able to imagine using your craft. You have to entice the customer, and display your crafts in such a way, that it shows off all of its beauty.
After all, you just spent most of the year creating these works of art, and you are passionate about them, but you have to convince your potential customer.
If you sell quilts, don't just pile them on a table and sit there, get yourself a quilt rack, and display them showing their best parts and that can be seen from the aisle.
Remember people first come into a craft show and basically shuffel along the paths between all the booths trying to take it all in, its almost overload for many, and they need to go a round a few times to take it all in.
If you sell dolls, make stands for them, if you sell jewelry, have good professional display cases, if you sell paintings, have them on easles, or make a display carousel.. You may need to invest some time and money into these, but they will make the difference in sales.
If a person has to rummage to look at your goods, then they are not likely to stop, have you ever noticed, that people will briefly look at the item on the top of the pile, then walk on by?... Get it up and off the table, to show it in all its glory..
My girlfriend sells quilted jackets, and she got herself a coat rack and put it at the front of her stall, with well labeled sizes and a full mirror for trying them on.. many people were stopping and buying.. where as before she would have them folded on the table without a bite...
Get designing good displays, and make this your best Christmas craft show ever...

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