Google’s Keyword Tool has many applications. Advertisers use it to find good keywords, availability and cost. Webmasters and writers use it to get better search page rankings. As a writer, did you know you can use it to maximize your article’s ad click revenue potential?

There are two ways to use the Keyword Tool. You can enter keywords and it will show you all the variations or related phrases of those keywords with how much the clicks would pay. You can also post your article first, enter the URL into the Keyword Tool, and it will review your page and show you the keywords it finds along with how much the clicks would pay. Any commissions kept by Google or the host site of your article would naturally adjust the click rate you see on the report.

So how does this help you maximize your earnings? The Google Keyword Tool can help you write or modify your article with keywords that pay higher rates. It is amazing to see the difference sometimes between a singular vs. plural version of a word or a phrase you might not have thought of vs. a single word.

Obviously, you should not change your article in a way that makes the grammar or readability inferior. You also should not use any specific keywords in excess. However, you might find that simply changing your sentence around a bit will allow for the higher paying words or phrases. Here are a few examples I have run into in some of my articles that required a quick and simple change to optimize my article for better earnings.

For instance, I wrote an article on how to make a particular type of bird feeder, including the step at the end to fill it with bird seed. After posting it, I put the URL in Google's Keyword Tool. Looking at the figures below, you can see it showed me that "bird seed" would potentially earn $1.82/click. It also showed me that "wild bird seed" would potentially earn $3.10 even though I did not have that phrase anywhere in the article at the time.

In the case of "coconut water" vs. "coconut milk", the difference is quite significant. All my references in an article on how to break open a coconut were to "coconut milk" because that is what I knew the liquid inside the coconut to be. However, I discovered the proper name is actually "coconut water". Having a good blend of both terms in my article would increase the earning potential as well as allow the article to be found with the more common phrase "coconut milk".

Figures from Google Keyword Tool (subject to change anytime):
wild bird seed $3.10
bird seed $1.82

wild bird $1.45
wild birds $0.53

coconut water $4.94
coconut milk $0.63

I think you probably get the idea. Try it out!

Google Keyword Tool

Choose “descriptive words or phrases” or “website content”. Fill in the appropriate boxes. When the page displays you will not see the $$. Go to the drop down menu labeled “Choose columns to display” and choose “Show Estimated Avg. CPC”. It could take some time for the page to refresh but be patient.

Publish a well-written article optimized for higher earnings and then monitor your click revenue on a regular basis.