Here is Barack Obama's infomercial from last night. It aired on 3 major networks and a group of cable stations. According to news reports the total cost came out to $5 million for the prime spots. Since the Obama campaign has raised over $600 million that's not a high figure. However, to the average American $5 million for 30 minutes of time on TV is staggering. It's hard to imagine TV air time costing that much even if you're running for president. Obama has set the bar for any candidates considering running for president of the USA from now on.