Looking to buy hot new movies for friends this Christmas? Walmart is making it easier on your wallet. The three stores, Walmart, Amazon, and Target, began battling out over hardcover books, and prices dropped to a mere $9. Now the price war has switched to movies, with Walmart lowering the prices of prime releases (like the new Star Trek movie) down as far as $10. Now's a great time to stock up for Christmas - and maybe afford one for yourself, too!