Walmarts Milk-Hormone Free?

I'm not sure what to think of this, but Wal Mart is either going through a true-believer green transformation, or its marketing team has learned how to manipulate health-conscious consumers almost overnight -- maybe it's a combination of the two. Either way, after announcing plans to make its stores more energy efficient earlier this month, Wal Mart announced Thursday that its store brand milk -- Great Value -- will no longer no longer contain artificial growth hormones. Following the recent wave of suspicion over artificial hormones like rBGH (also called rBST), Wal Mart's dairy selection will now come exclusively from cows that haven't been pumped full of creepy hormonal steroids. Nice.