A few days ago there was a news item about Yahoo planning to go semantic in it's web search. So instead of looking for the specific words in the search, the search engine actually decides what the user wants and serves up the result. That means that the search result can be made much more specific to pull up exactly the data that someone is seeking.

For example someone puts up two words namely, cat and dog in the search bar, a search engine based on semantics will automatically pull up certain criteria which till now only the human mind could conjure, like both are animals and household pets.

Google has been already using the semantics in serving up the ads for the Google Adsense program. I didn't notice it till the time I wrote this last article. When I saw the kind of ads google was serving, I was surprised, since the article does not use any keywords associated with the ads appearing and also I did not put any tags concerning the displayed ads. That can mean only one thing. Google search decided, after scanning the article that the article is about psychological problems and served ads for anxiety, depression, bipolar disorder etc. Isn't that neat?

You can read the article I am talking about at the link below and see for yourself what I am talking about.

http://www.xomba.com/i_must_be_living_someone_elses_life