13
votes

What’s in Your Wallet? I’ll Tell You About My Wife’s

posted February 23, 2009 - 11:08am
What’s in Your Wallet? I’ll Tell You About My Wife’s

I always enjoy Capital One’s string of “What’s in your wallet?” commercials. It got me wondering how many people have peeked into their money-holder after viewing the TV ads.

But I’ve browsed the Internet and found many unkind words about the commercials that began running several years ago. One complaint caught my eye:

“I am writing you this letter to ask you to cease and desist in your commercial use of medieval Vikings, barbarians, and other louche fellows.”

This guy referred to a rampaging group of Vikings, which I found entertaining, that represented high rates and fees of rival credit cards. This particular ad ends when the wild bunch stops in mid-riot when a consumer pulls out a Capital One card.

“Your primitive and thuggish depictions of barbarians do a violence to history by flattening it beyond subtlety,” the blogger wrote. “I ask you to grant these groups their full complexity, a first step towards which might be having the spokesbarbarian no longer declare the tagline ‘What’s in your wallet?’ in a seriously poor Cockney accent.”

I suspect Capital One saved much moolah by hiring actors at the minimum rate for their TV spots, which now includes a barbarian breaking up his steak and a friend’s restaurant meal with a weapon.

Unfortunately, I recently found out what was in my wife’s wallet when she told me it was stolen from the car while parked in front of her gym.

“I might not have locked the car,” she said.

“Why didn’t you put your wallet in the trunck instead of under the driver’s seat like I have suggested repeatedly?” I asked.

I double-checked and came up empty. Then we took the necessary steps to protect Anita’s identity.

She reported the two credit cards that could be compromised and they were cancelled – and two new ones issued. Then she requested HMO and voter’s registration cards, which were snail mailed to her.

We went to our bank because she had our checking and money market numbers recorded. A warning to scrutinize any unusual requests was placed on both accounts. Luckily, no unauthorized intrusions have been attempted.

We went to a state driver’s license branch to replace the necessary picture ID. There was no line because luckily it was a new location in a developing area. The cost: $10.

Before she planned to apply in person for a Social Security card, we lucked out.

After I picked up a prescription and slipped it under the driver’s seat, I felt something else, sort of flat, but thick. Surprise -- it was her wallet. Right away I figured someone at her gym must have played a joke on her.

When I handed the wallet to Anita, she was dumbfounded. “Where did you get?” she asked.

“In your car.” I replied with a smirk.

Not a thing was missing, including a bit of cash. I figured the wallet got lodged under the driver’s seat where she placed it when going to exercise. The wallet must have shifted out of arm’s reach when she drove home.

When I took the wheel during a trip to the bank and a couple of stores, the wallet must have lurched forward after I applied the brakes a bit harder than usual.

At least Anita didn’t have to go to the Social Security office and wait in a long line. Immediately, she followed some of my suggestions to lighten her load: She put the card in her bedroom end table draw along with the duplicate driver’s license, plus credit HMO and voter’s cards. Ah, but she hasn’t promised to lock her purse in the trunk when parking at the gym.

I recently read online that the way individuals handle day-to-day cash speaks volumes about their money personality.

Some finance experts say it’s unwise not to have any idea how much cash you have in your wallet because you’ll just whip out a credit or debit card.

That portrayal doesn’t fit either of us. Anita knows exactly how much money she has in her wallet. So much so that she often asks for $5 or $10 so she doesn’t have to break a $50 bill.

I always know what’s in my wallet – I count the cash at least once daily, especially after the wife lightens my money load.

Greg Melikov is a featured writer for Xomba.com. Read the rest of his work here .


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Comments

That's why ATMs dispense twenties

It is easier to spend the money if you have to get larger denominations than you need. I'd rather get $5 or $10 cash back on a debit purchase if I need to have a few bucks. The best way I've found to get around the debit card problem is to open another account within the same bank (credit unions let you have multiple accounts under the same account number) and limit the amount of money you have available on the debit card that you carry at all times. If you only have $100 available on the card, you won't spend your rent money inadvertently. (A line of credit for overdrafts is recommended just in case.) XOMBA VISITORS GET IN FREE--CLICK HERE

I've noticed that I rarely

I've noticed that I rarely take cash out anymore. I pay for 95 percent of everything with a card. It makes it easier to spend money, which is not a good thing, especially now! I have to go online all the time to see how much I have in my account. On the other hand, when I take a fresh 20 dollar bill out of an ATM, it seems to disappear quite quickly, so maybe it's just me. Check out an article I wrote today (if you want to) about some ways to save money: http://xomba.com/7_easy_ways_save_money_start_saving_today

True, there is hardly ever a reason to take it with you

In this day and age of identity theft and assaults/muggings/pickpocketing, I'm amazed at the number of people who still feel the need to carry every piece of identification they own at all times. I can see having a driver's license or state identification card or some other photo ID on your person because you may need to prove who you are to the cashier or LEO. Why do the work of the identity thieves for them? JOIN XOMBA NOW--DON'T WASTE ANOTHER MINUTE!

Keep SS Card Safe

Because of Identity Theft it is never a good idea to carry your Social Security Card, or anything with your SS# in your purse or wallet, unless you are applying for a job, and need it. It should stay at home in a fire proof, water proof safe. Also, your driver's license should not have your SS number on it, if you are given a choice. In Arizona we can elect a different number on our Driver's License.

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