According to Stephen Juan, Ph.D., an anthropologist at the University of Sydney, there is much behavioral science research showing the most popular skin colour, eye colour, or hair colour in terms of sexual attractiveness. But there is little on what is the most sexually attractive color per se.

Different cultures have different attitudes and preferences in the attribution of qualities of colour and behaviour. For example, “black” is associated with death in European countries. But “white” is associated with death in China and “purple” is associated with death in Brazil.