Writing Catch Phrases and Slogan Ideas at Brand Building

Importance of Slogans and Catch Phrases
Slogans and Catch Phrases need to be coined so as to capture the fundamental essence of a company. Slogans help brand building and are self-marketing in themselves. Slogans must have catchwords and phrases that inspire, capture and generate trust, be simple yet meaningful.

Merely pouring in dollars and building a company that manufactures and sells products is not sufficient. Brand building is vital for increasing consumer retention rate and have a recall value.

Nike’s slogan “Just do it” has an attitude about it. Slogans and catch phrases that work are concise, precise and help in brand building.

Effective Slogan Writing
Writing a slogan is an art. Effective slogans must be concise and precise. A short three words slogan is much more powerful than a sentence trying to convey a brand, idea or the company motto. The less words, the easier it is for the consumer to remember and recall your slogan. Add a dash of humor or an element of surprise to your slogan.

Slogans must be precise as well in order to be effective. Those few words used in your slogan must convey exactly what you are trying to achieve. Slogans that leave the consumers guessing or confused will give them a much harder time understanding your brand and you do not want that to happen.

Catch phrases and slogans should enable consumers to connect with the product or the company. At the least the consumer should be able to identify with the slogan. And a slogan accompanied by a logo make a powerful branding statement.

Slogans & Catch Phrases
Let us see few examples and ideas of catch phrases and slogans used by Japanese companies and foreign companies operating in Japan that have worked very well.

• Toyota - Drive your dreams
• Toyota (in America)- Moving Forward
• Toyota Nets - Make the Style
• Nissan - SHIFT the future
• Honda - The Power of Dreams
• Subaru - Think feel drive
• Mazda - Zoom-Zoom
• Mitsubishi - Heart, Beat, Motors (until 2005)
• Sony - It’s a SONY. Like no other
• Nintendo DS - Touch!
• Nisshin Cup Noodle - Hungry? NO BORDER
• Mitsubishi Electric - Changes for the Better
• Financial Group - Quality for You
• Mizuho Financial Group- Channel to Discovery
• Kyocera - The New Value Frontier
• Bridgestone - Passion for Excellence
• KDDI - Designing The Future
• Matsushita Electronic Industrial - Ideas for life
• Hitachi - Inspire the Next
• NEC - Empowered by Innovation
• Toshiba Corp - Leading Innovation
• Mitsubishi Electronic - Changes for the Better
• IBM Japan - Business on demand
• Microsoft - Your potential. Our Passion
• Pioneer - Sound Vision Soul
• Recruit - Follow Your Heart
• Teijin - Human Chemistry, Human Solutions
• Eisai - Human health care
• Astellas - Leading Light for Life
• Phizer - Working for a healthier world
• Sanofi-Aventis - Because health matters
• Tokyo Electric Power Company - Switch!
• JT - The Delight Factory
• JAL - Dream Skyward
• Nippon Express - With Your Life
• Fuji Xerox - The Document company

The right slogan idea and catch phrase not only builds the brand but also promotes brand logevity and loyalty among consumers.

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