You decide which Caribbean Tours Catalog copy is better:

Copy A:

"It was a fine day at the Marimba Hotel's beach and it felt good to be alive. I said to my self, "you're one lucky dog, buster!" "

Copy B:

"I felt how much the cover of the thriller I was reading has absorbed the warmth of the Caribbean sun as I slowly lowered it on my naked chest and turned my head from the hammock to have a good look at the tropical whistler going crazy at the top of the swaying double-coconut palm. I closed my eyes to surrender to the lullaby of... wave after lazy wave of turquoise waters spreading their foamy lace along the ten-mile golden beach strip. I was jolted out of my reverie with the invigorating aroma of fresh pineapple pancakes and strong Cuban coffee prepared by the Marimba Hotel's five-star executive kitchen."

Writer and creative writing teacher Nathalie Goldberg has written a couple of fantastic books describing in detail how you can engage your senses when writing copy. I find her books (for example, Writing Down the Bones and Wild Mind: Living the Writer's Life) very motivating and inspirational in “writing wide awake” techniques.