LifeCapture Interactive's Xombytes

Web 3.0 describes the next evolution of the World Wide Web. The term “Web 3.0” has been floating around for quite a while now, but what does it exactly mean? The true definition of Web 3.0 has been unclear ever since it has been created. When trying to get a hold of the concept it is important to keep in mind that Web 3.0 is rather a buzzword and doesn’t clearly define anything.

Social Media Marketing is a powerful tool, but also is hard to control. This article features a couple recent cases in which social marketing has failed or gone wrong.

The Wal-Mart case
In August 2007, Wal-Mart started its own Facebook profile, aimed on students. The goal was to stimulate the consumer behavior of students on their student rooms. After a few weeks the original goal of the ‘Wal-Mart Roommate Style Match’ was far forgotten.

What is Podcasting?

Podcasting is broadcasting on iPods or other MP3 Players. Created by ex MTV host Adam Curry, Podcasting is a new method of communication for the internet - unfortunately, it’s still limited to your PC. But thanks to companies like Apple, creator of the iPod, podcasts can be downloaded to your personal media device and accessed at anytime. Your trusty mp3 player can become a true audiovisual media player - this handy companion is not just for music anymore.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site.