Yes, wellness retreats are absolutely a lucrative business idea in 2025. If anything, we’d say 2025 is the year to do it. A global study from February 2024 found that 29% of millennial and Gen Z respondents are interested in wellness retreats (data published on Statista). Market.us also released data predicting the wellness tourism industry to be worth $1.4 trillion by 2027.
The numbers don’t lie, and neither does the growing interest of people with a deep yearning to change themselves from the inside out. Add a holiday retreat into the mix, and people soon start making enquiries.
Numbers aside, read on to learn why we think a wellness retreat is a lucrative business in 2025.
Wellness as a Trend
Wellness is a massive trend. People are marching their way through the day and trying to work on self-improvement and self-preservation. And you’re living under a rock if you didn’t notice everyone jumping on the Pilates train.
And we’re all here for it. People are finally looking within and finding ways to make themselves feel good from the inside out. It’s boosting self-confidence, improving general health and well-being, and creating an industry of promoting self-worth and self-love.
Why Wellness Retreats Work So Well (Pun Intended)
Because people are burnt out. They’re wired, tired, and desperately trying to rebalance themselves in a world that never slows down.
A wellness retreat works because it hits that sweet spot between healing and holiday. You’re not just selling a getaway. You’re selling transformation with a side of green smoothies.
Most people don’t need much convincing either. If the promise is clarity, rest, and a break from their doomscrolling habits, they’ll book faster than you can say “reconnect”. Throw in stunning locations like Portugal and areas like Comporta with luxurious hotel Comporta options, and people are beginning to sign up.
Wellness retreats are a full package. You offer something that traditional hotels can’t. It’s a break from the routine with purpose. Add yoga, organic food, and some soulful journaling sessions, and people will start sharing it on Instagram before the first sunrise.
The pun may be cheesy, but it’s true—wellness retreats do work well.
Starting a Wellness Retreat Business in 2025
Your wellness retreat business will be tailored to your preferences, style, and ideas, but we can give you a rough bullet point guide on starting a wellness retreat business in 2025:
- Your Vibe: What do you want your vibe to be? Spirituality, relaxation, meditation, mental healing, physical healing, and realising self-worth are all ideas for you.
- The Experience: Will you hire professionals to work with you or run it yourself? Will it be on the beach or a mountain retreat? Will it be scheduled or let people go with the flow?
- What You Want People To Achieve: Inner peace, self-discovery, understanding of self-worth, and spiritual and mental healing are all massive trends.
- The Location: The location has to be perfect. Mountain retreats are popular, but anything surrounded by nature and peace works perfectly.
There’s obviously more to it than that, like the technical and rather boring logistics of registering a business, accounting, blah blah blah (not so blah blah blah if you get it wrong), but there are plenty of articles online, like this one, that go into the ins and outs of the backend of setting up a business.
Do you think a wellness retreat is the business for you? It’s definitely an idea that can work. Pick the right location, market your vision, and people will come to you.
