Digital advancements like eCommerce have significantly popularized online home decor businesses, which is good for entrepreneurs. However, manufacturers and merchants encounter many difficulties when selling home items online because home décor is a typically expensive category that frequently involves comparison shopping and speaking with roommates or family members. But worry not if you are one of these entrepreneurs. We will discuss some common challenges of selling home decor online and how to overcome them.
Acquisition of affordable items
Some home decor merchants find locating products with reasonable profit margins challenging. This can lead to low revenue and other business financial constraints. However, purchasing home decor items from wholesalers enables the acquisition of products at reasonable costs. This allows merchants and home décor brands to balance cash flow and ongoing expenses well.
For instance, buying wholesale lanterns benefits both the home decor business and the wholesaler. It enables a consistent market for the wholesaler’s goods, and the brand/retailer can compete with the market at reasonable prices, keeping a consistent profit margin.
Problems comprehending the quality of the product
It can be challenging to determine home decor quality online, unlike in physical locations. How do you handle this as a retailer? You need more than specific details to inform customers about the caliber of your products when they shop online. Additionally, you must attend to their emotional issues.
Include top-notch images or videos highlighting your home décor items from every perspective. Customers will be able to see how they appear and feel in real life in this way. Incorporate user-generated images as well so that customers are aware that they are viewing real, unaltered pictures. Additionally, improve product reviews by urging previous clients to provide more detailed feedback.
Customers find it difficult to convey their style.
Purchasing home decor is very visual, and some customers struggle to articulate their needs. What is the solution? As a home decor retailer, you must develop an eCommerce platform that is user-friendly and compatible with how today’s home customers discover inspiration for their spaces—through visuals.
This is especially true for people buying decor items for the first time or not knowing much about home decor. They cannot articulate what they like but will recognize it when they see it. Make galleries with ideas for interior design on your website, and showcase your products in completely furnished spaces with themes like “minimalist” or “work from home setup.”
Returns from unfulfilled customers
Similar to shipping, returns are expensive and cumbersome for companies and merchants that offer home décor online. Additionally, they disappoint and irritate customers. How do you deal with this?
Customers must be able to get all the information they need about products before purchasing to prevent a bad experience for both parties. Give customers access to augmented reality technologies or interactive online showrooms so they may see your products in the setting of their own homes.
The takeaway
Adjust your on-site service and experience to the demands of your customers and make tailored recommendations at every stage of the customer experience.
