Instagram is one of the most popular social network sites in the world, With around 1.38 billion Instagram users worldwide, with over 500 million active users. Instagram has one of the largest numbers of businesses running on its platform ranging from small to large businesses. Various online stores also have their main customer base on Instagram. Moreover, it is an influencer economy that we are living in. That’s the reason there is a lot of content nowadays on social media platforms. Whether you are a store owner, Instagram influencer, or a business, Engagement can make you successful on Instagram. Engagement on Instagram includes likes, comments, replies to your stories, etc.
If you have a professional account, not Engagement, even if you have 10k Instagram followers on your profile, then there is no use in having such followers.
On Instagram, Content, and Engagement is the key. In this article, we will look at ways to improve your engagement rate on Instagram in 2022.
1. Reply to a lot of Comments
This is a very important strategy. To get Instagram comments, reply to the ones you are getting, so commenting back is a way to engage with your audience and increase your comments.
When you reply to the comment, some other followers will also reply, and the thread will continue.
Other people will also comment, seeing that you reply to comments in the hope of getting a reply.
By doing this audience will also feel that you are interested in hearing them.
2. Collaborate with Influencers and Brands
When you collaborate, both of you get the benefits of that Collaboration. For Instance, you collaborate with influencers and sponsor them; in return,, they promote your products, services, and profile.
They expose you to a larger audience. You can also collaborate with brands of Complimentary products, for Instance. You are a clothing brand; you can collaborate with an accessories brand such that when people buy your product, they get tempted to buy it and vice versa. Or you can create combo products. There are immense possibilities for Collaboration.
Possibilities in Collaboration.
3. Engage in Stories
You can use Instagram stories to promote your posts, Your followers are more likely to view your story, and in that way, you can navigate them to your post, asking for their opinion.
It is a good way to promote your post and increase Engagement.
4. Ask your Followers to comment on your post
The simplest way to get something you want is by asking for it. You can ask your audience to comment on your post with a question they would feel to answer.
Another thing is asking them to tag someone, a friend, a co-worker, or a family member. Your content must also be something on which people can comment.
5. Create Suspense and Include CTA in your Content
CTA is a Call to Action, a proven social media strategy to get more Engagement. You can Sneak a CTA in captions with your story or any other post. It must be compelling and should appeal to your audience to take some action; asking questions starting from Why, What, Where, and Whom is a great way to go for a CTA. Moreover, add suspense to your content.
In conclusion, it is important to understand that more comments mean more Engagement, which leads to more reach, and eventually, you will grow more Instagram followers. Using little Things like hashtags, writing interesting captions, adding a CTA or asking your audience to comment, tagging people related to your post, brands, or locations, replying to comments, etc., can be a great way to improve your engagement rate on Instagram.
