The increasing business trend of podcasting for internal communications is not surprising. Since the post-pandemic area and rapid rise in hybrid working, businesses have now experienced a greater demand for more effective internal employee communications -and podcasts offer that answer.
They are more engaging and convenient and bring everyone together. But how do you start creating your internal communications podcast ideas?
Start by choosing an excellent podcast host. The enterprise podcast platform by Podbean is one with other great options. You just have to choose one that absolutely matches your communication objectives.
Let’s properly discuss the increasing business trend on podcasting internally.
7 business internal communication podcast trends you need to know
Learn about the digital podcasting strategies you must implement for your internal communications.
1. Need for more engaging communication methods
The use of emails, newsletters, and company intranet is no longer effective these days. An employee’s chances of skipping a received mail are high with tight work schedules. Even when they don’t ignore – they almost skim through and miss the vital details.
Hence, the current workforce prefers a more personal and engaging communication platform. That explains why most businesses are now starting a corporate podcast. They use internal audio recordings to report current happenings in their company. It’s easy to produce and convenient for employees to listen to even when busy.
59% of surveyed people agree to listen to corporate podcast ideas while multitasking. So, what’s stopping you from starting one now?
2. Better communication with frontline workers
The post-pandemic area changed a lot, one of which was the importance of the frontliners. Before that, internal communications barely got to them since they were usually out of the office.
That is changing now with the increase in internal podcasts for employees. Using podcasts in large companies for communications offers instant information updates to the frontliners. They need access to quick updates and assistance when relating to the general public.
Internal company podcasts offer this platform and can also be used to receive feedback on the product’s quality and how it can be improved.
3. Open feedback channels
As we explained under the frontline workforce, starting an internal employee podcast opens up a platform for staff feedback. Gone are the days when the CEO or top management rolled out an email directive without options to follow up on how implementations are done.
The employees want to participate, and internal corporate podcast ideas provide that avenue. Call it a “voice to the employees” if you like – but it’s certainly a way to bring the employees closer. They get to speak their mind, and the management better understands the day-to-day challenges.
An interview session with representatives of different departments is a practical illustration of how to make a company’s internal podcast for this purpose. For a weekly podcast, you can choose a separate staff for each episode, and they come to discuss the workflow for their department interactively.
4. Psychologically safe work environments
A happy work environment means happy workers, which translates to happy services rendered. The analogy is simple – your workers will do their best when they are happy and motivated. But how can they be motivated unless they feel interested or involved?
Personalized internal company podcasts are how to build your employees’ interest. Every podcast episode does not have to be about the company. Once in a while, talk about personal lifestyle tips, such as effective work stress management practices. How to stay healthy and rest well?
What topics like that do is they relieve the employees of work stress and stressful thoughts for that moment. Besides, the podcasts concentrate solely on their development, and are curious to learn more.
5. Smooth onboarding process
Orientation of new employees can sometimes be tasking. You have to teach them about the company’s culture, the business brand, their expected roles and objectives, and much more. Many companies realize that and are now doing the onboarding differently using podcasts.
Creating an internal company podcast on the onboarding process smoothens everything. You record internal audio content that explains all the new employees should know. Since it’s audio, the podcast feels like an actual conversation.
You can make it more personal by providing real-life illustrations representing the podcast’s exact idea. The best advice here is to create an evergreen internal employee podcast that serves multiple onboarding phases. That way, you don’t have to start preparing what to say next time. Just share the podcast with the new employee and focus on more vital company duties.
6. Importance of analytics
There has never been a higher demand for results than now. Business owners want to know performance metrics and evaluate what methods are working and should be improved. The pressure falls on the internal communications department, and podcasting is now becoming a global solution to these increasing business trends.
Picking an excellent podcast hosting platform offers important communication analytics. Not only do you share real-time updates with the team, but you can also see how individuals engage with your internal employee podcast.
Learning management systems (LMS) are not left out too. Integrating your corporate podcast ideas with your LMS network makes it possible to track progress levels made. You can use audio communications to simplify rather complex topics.
7. Audience segmentation
Segmenting your employees for certain company instructions is one of the increasing business trends of podcasting for internal communications. For instance, you can set up a corporate podcast that briefs the customer service department before the start of work each day.
That information is meant for that department alone and would require an engaging platform to deliver. Otherwise, it becomes boring, and employees don’t open emails on the subject matter.
But an inside podcast hits differently. 74% of people listen to podcasts to learn new things. That shows people are curious and ready to learn. You only need to present in a way that fully benefits and interests them. A daily podcast from the CEO or manager would surely capture the workers’ attention. Adding some humor makes it even better.
Conclusion
This point right here is very important. We have already explained the effects of increasing business trends on podcasting for internal communication. But keeping up with the global demands is impossible unless you have an excellent podcast host.
That’s why we suggested the Podbeans’ podcast platform. It has a free plan to start with and offers support from the recording to the publishing phase.
