Nearly 80% of marketers said in a survey that they include visuals when they’re promoting their brand on social media.
Because visuals are attractive and engaging. They capture the attention of the audience much better than long blocks of text.
This is perhaps the reason why 48% of marketers said that videos give the best ROI as compared to just 12% who vouched for blog posts.
But how can a visual creative strategy help you with your marketing campaigns?
Let’s find out.
How Does Visual Creative Strategy Help You Boost Your Marketing Campaigns?
Here’s how visual creative strategy can help you get better results from your marketing campaigns.
1. Engages Your Audience
Visuals are the preferred form of content for most consumers. In fact, about 66% of consumers like watching videos. On the other hand, only 18% of them prefer to read the text.
About 71% of marketers say that using videos can help increase a visitor’s time on site.
Additionally, you should consider creating explainer videos for your marketing campaign. Nearly 96% of consumers watch them to learn about products. This engagement can help you gain reach and customers.
This is because the content becomes shareable for all those who liked it. As a result, more people will be able to see it.
Flash Tattoos, for instance, creates posts for their Instagram account regularly. They share photos of their models and customers sporting their tattoos. The engagement generated through these visuals helps maintain their brand image.
2. Drives Sales
Your visual creative strategy can also help you drive your sales. In fact, videos are one of the prime drivers of conversions. Nearly 84% of consumers made a purchase after watching branded videos.
Videos can help you communicate information in a short and engaging manner. This means that your audience will likely understand what your product or service is all about and might want to learn more about it.
If not videos, you could design engaging posters to communicate everything about your products or services using visuals. For this, you could leverage online poster makers.
3. Increase Dwell Time
To get your audience to buy from you, it’s essential to get them to stay on your website for a long time. For this, you need to create engaging content that piques their interest.
While blog posts seem to work well, they’re time-consuming to both create and read. In fact, only about 20% of website visitors read an entire blog post. And the average reader only reads about 25% of a blog post.
So, what can you do to increase this percentage?
Use visual content. 73% of respondents in a study said that they had less time to spend on research and reading. However, 51% of them were willing to watch five to 20-minutes of videos.
This is where you can truly harness the power of visual creative strategy. While it’s great to write blog posts filled with information, you should try to incorporate as many visuals in them as possible.
Similarly, you can create webinars and hold the attention of your visitors for even longer. Nearly 63% of visitors are willing to spend between 20 and 60 minutes watching webinars. This can increase the chances of your visitors dwelling on your website for longer.
For example, note how Social Media Examiner incorporates visuals into their blog posts. Each post has a powerful banner image and the posts are filled with screenshots and other images to make them more attractive to visitors.
4. Attract Audience on Social Media
Social media is all about visuals. It’s uncommon to see long walls of text on major social media platforms but visuals tend to get a lot of attention.
So, to build your brand awareness, lead generation, and sales, you should consider using visuals on social media too. Even funny memes on trending topics can help you grab some eyeballs.
You can leverage video creation tools to create stunning visuals that can draw your audience’s attention. In fact, according to the same Wyzowl study mentioned above, people are twice more likely to share videos than other forms of content. This means that you’ll be able to expand your reach drastically on social media through them.
You can add links to your blog posts in posts with visuals. As a result, you’ll be able to drive traffic to your website too.
To boost your reach even further, you can use paid promotions as well.
And if you’re not sure how to launch and manage those, you could always hire a social media agency to do so for you.
ColourPop Cosmetics, for example, uses visuals on social media to showcase their products and connect with their audience. They regularly share photos and videos of people using their products and the final results as well.
5. Connects You with Your Audience
Connecting with your audience can help you build brand trust. Visuals can play a central role in building this connection between your audience and brand.
According to a study conducted by Forrester, the way customers feel about your business can influence business outcomes. These include purchases, loyalty, and advocacy. The study also found that the way customers feel about a brand impacts their decisions more than what they think about a brand.
It found that positive thoughts and feelings about your brand can increase the probability of purchases by 11.2%. And, the possibility of consumers becoming loyal customers increases by 14.8% as well.
You could create visuals around your brand and products. Use them to showcase how your brand came into being and talk about its beliefs. You could also create behind-the-scenes videos to show how your employees work.
Try using these visuals on as many channels as possible such as email, social media, and your blog. This way, you’ll be able to spread positive emotions about your brand.
6. Improve Your SEO
Visual content contributes to your website’s SEO as well. When people dwell on your website for longer, the time-on-site increases. This, in turn, affects your SEO positively.
You can add alt-text to images and descriptions for videos. This can help people find your website through Google image and video searches.
It’s possible to add the “VideoObject” schema to your posts where you’ve added videos. This can help your posts show up as rich results on the search engine results pages (SERPs). The added visibility can help you get more traffic, which, in turn, can help your SEO too.
Visuals can change the face of your marketing campaigns. They are lively, engaging, and more interactive than long blocks of text. Using them, you can engage your audience and connect with them on a personal level.
It’s also possible to increase the dwell time of visitors on your website by incorporating visuals into your blog posts.
You can also boost your sales by adding visuals related to your products and services. Lastly, visual creative strategies can also help improve your website’s SEO. This can help you get more quality traffic to your website.
Do you have any questions about visual marketing and its benefits? If so, drop them in the comments section below.