Thousands of businesses have taken to social media to handle a big chunk of their marketing, considering how social media platforms have millions of followers. However, not all of them have managed to truly harness the power of social media to boost their brand recognition.

If you find yourself in this situation and are looking for a way out, here are some useful tips you use to optimize your social media strategy.

Tips to Optimize your Facebook Marketing

Facebook is one of the most widely used platforms in the world, with a staggering 2.4 billion users a month. The fact that it does not cost a dime to sign up and set up your Facebook page should be reason enough to get started and post content.

Define your Goals

You need to have clearly-defined goals in place before you begin to create content. It is vital to ask yourself what you want out of your business in the long-term and what your short-term goals are. Examples of this may be improving customer service, generating quality leads, or boosting the number of conversions on your website.

Understand your Target Audience and post content accordingly

Now that you have probably outlined your goals, you need to understand your target audience and produce content at scale that brings value to your audience.

Many companies fall prey to the idea of primarily posting promotions and sales-related content instead of focusing on what the customers want. You can avoid this fundamental mistake by following the 80-20 rule.

Following the 80-20 rule involves primarily putting up posts to educate, inform, and cater to your audience to ensure they get value out of your content. The remaining 20% of your posts can be used to promote your brand and let your customers know about sales or offers that you may have.

Fortunately or unfortunately, merely marketing your brand ad nauseam without bringing enough value to your audience will not

Post Videos

It is no secret that videos are more engaging than text. Posting a video or a series of videos to introduce your brand and keep your audience in the loop is crucial. Posting them regularly is critical. Even if people do not actively tune in and like and comment on every video you post, chances are they will download your videos using a Facebook video downloader.

Going Live on Facebook

Here is an even more organic way to interact with your audience and possibly turn them into returning customers.

Going live once or twice a week to promote your brand or answer questions your audience may have is an excellent way to know your customers and make a note of what they are looking for.

It also helps your target audience understand what happens behind the scenes and how things run in your company.

Posting Facebook Stories

Considering the drastic reduction in attention span over the years due to the abundance of stimulation, it is vital to put yourself out there every day. Facebook stories are an excellent way to keep your audience and customers up-to-date with whatever is going on with your business.

You can also use this tool for advertising promotions or sales.

Tips to Boost Your Instagram Game

Get more followers

This one sounds obvious, but its importance is often not emphasized enough. You ought to always be expanding your follower base to get more people to take an interest in your brand. More followers translate to more potential leads, which means more potential customers.

You can ask your current customers to follow you on Instagram and start sending out private messages to your target audience, telling them about your brand and how you can bring them value. Additionally, you can also send them emails in the promotion of your brand and upcoming sales or offers.

Post content regularly

The severe lack of regular content is what plagues most businesses across the globe. Posting a picture or a short video every week or month does not cut it. Posting once a day can be enough to keep your customers and followers engaged. You can use Instagram stories should you have a lot of content to post on a daily basis.

Videos, in particular, are engaging. If you manage to get the attention of your target audience, you can expect them to follow you consistently and possibly download your videos using an Instagram video downloader.

Use Hashtags on all your Posts

While captions are essential to convey what you want to with your posts, the strategic use of hashtags can significantly boost your spread. You can use hashtags that are widely used to promote your product or boost your post. Alternatively, you could create your own hashtag for a particular post or series of posts so that people who are particularly interested in those can find them with ease.

Running Targeted Ads

Companies primarily use targeted ads to reach out to potential leads who do not follow them. Targeted ads focus on the prospective lead’s preferences and internet activity. While many might consider targeted advertisements an invasion of one’s privacy, they are known to cater to the target audience and show them the products they may be looking for.

Examples of targeted ads are search engine ads and behavioral ads. Search engine ads are advertisements that search engines place based on your browsing history. Behavioral ads are advertisements that websites like Amazon, for instance, place based on your purchasing habits.