In today’s competitive real estate industry, it is more important than ever top market yourself effectively and get the word out about the service that you offer. Luckily, there are several ways to do this including direct mailing lists, social media, and word of mouth just to name a few.
Below, we have provided an easy to follow yet definitive guide that you can rely on as you begin marketing yourself as a reputable realtor. It’s even easier than you might think, so continue reading if you want to understand everything there is to know about getting your name out there in the competitive real estate industry.
Use a Direct Mail Service
A direct mailing service allows you to generate, save, and mail out postcards that promote you and your real estate business to your mailing list. The company Wise Pelican offers this service specifically for realtors, and you’d be wise to make use of this in your own marketing efforts.
With Wise Pelican, you will be able to create, build, and monitor your custom mailing lists with no order minimums, so you know exactly who you’re reaching when it comes to direct mail marketing. They also offer hundreds of free templates if you’re just getting started and don’t know where to begin when it comes to mail flyer design.
Direct mail allows you to put an actual physical copy of your postcard directly in the hands of everyone on your mailing list, increasing the chance that those people will think of YOU when it comes time for them to look at real estate in your area or are getting ready to sell their home.
Make Use of Social Media
When it comes to marketing yourself as a realtor, social media is one of the first places you’ll want to turn. Nearly everyone is on at least one social media platform, so you’ll be able to use your accounts to reach exactly the audience you are looking for.
People flock to online places like Facebook and Instagram specifically to find things that they are already interested in. That means that these platforms have a built-in audience just waiting to find information about realtors like you and listings in their area.
Having a social media account allows you to build a more personable relationship with potential clients and establish yourself as a professional in the real estate industry. By posting photos and allowing people to get to know your business and most importantly get to know YOU, you increase the chances of people reaching out to you when they are looking for a realtor.
Ask for Referrals and Testimonials
At the end of the day, a plain and simple word of mouth is still one of the most effective ways to market yourself as a realtor. If you provide fantastic service to your clients and they go on to tell their friends, family members, and coworkers about you, then you could quickly gain a reputation as a friendly professional in the industry.
The first thing you need to consider when using this strategy is that it behind with great service and client satisfaction. Nobody is going to rave about you or refer you to others if they weren’t blown away by their own experience.
Second, you need to actually encourage these referrals in a way that is never demanding or pushy. Simply ask happy clients to refer you to anyone they know looking for a realtor, or you could even offer a reward program for the clients who refer you.
You can also ask past clients to write testimonials for you and then put them in an easy to find an area where you market yourself, such as your social media pages or your website.
It’s one thing for YOU to say that the service you offer is great, but curious potential clients are far more likely to trust the words of people like them who have actually done business with you in the past. This is a great way to gain some authority and market yourself in a way that seems genuine.
Stay in Touch with Past Clients
When it comes to word of mouth marketing, it is so important to establish good and lasting relationships with the clients you have already worked with and satisfied. This keeps you in their mind whenever they come across someone else who may need a realtor, too.
There are simple and effective ways to keep in touch with your clients for months and even years after working with them. For example, keep lists of birthdays and mail a simple but personal card to past clients.
Create A Professional Website
Building and maintaining a website is easier than you might think, and it’s an excellent way to market yourself as a realtor. When potential clients know that you have an actual website that they can visit, it makes you appear more professional and easy for them to trust.
A website is also a great marketing tool because it allows you to be searchable on Google, lists positive testimonials from past clients, and link out to all of your social media from one convenient place.
When potential clients do an online, general search for realtors in your area, you want your website to be among those results.
Become Known in Your Community
Being involved in your community is a great way to get some good PR and market yourself as a realtor. It allows your potential clients to learn more about you and what your values are.
To do this, involve yourself in charities, attend community events, and show your clients that you care deeply about the community you are serving. When looking for realtors, clients want to know that they are working with someone who understands the local area and the community.
We hope that these marketing tips for realtors provided you with a definitive guide that you can rely on as you continue establishing a name for yourself in the real estate industry.