Contact forms are presented of various kinds, and each of them serves as a valuable communication instrument to interact with clients. Such a tool could turn truly efficient when applying the right techniques to get it implemented.
Would you like to discover all hints and tips to come up with a well-developed contact form? We shall tell you everything. Here they come.
# One-column layout
The structure is critical to take care of. A contact form could have multiple columns or a single one. Lots of platform owners prefer to apply for the multi-column format, however, numerous studies have proven such a layout to be confusing for the audience. The mentioned negative perception could be explained with the following factors:
- insufficient readability;
- confusions to figure out where to start and what’s important;
- frustration, since the form completing seems to be too long and complicated.
Consequently, users get irritated having no desire to complete fields.
And one-column structure, in its turn, manages to enhance usability. In addition, it strengthens the layout readability, creates a clear and modern-day interface, and ensures greater applicability.
Thus, we’d recommend going for the layout, when a contacting form has a solo-column set-up.
# Clear & precise headers
Headlines serve to keep contact forms simple and straightforward. Therefore, it’s better to stay away from complicated sentences and to find several words to convey the key idea. Your main objective is to help users understand what they’ll obtain after filling in empty fields.
To achieve better results, you might want to supplement a header with certain descriptions, thus, convincing your site visitors to execute uncomplicated actions.
# Only essential fields
Every professional UI/UX design company realizes how critical it is to keep only the minimum number of fields.
Tempted to build multiple fields? Then you risk to scare off your customers, cos:
- they won’t appreciate putting extra efforts completing numerous spaces;
- users don’t like providing much of personal details;
- your audience wouldn’t like to waste their time on a contact form.
So, create specific fields to obtain the most valuable data. No need to duplicate anything. Moreover, try not to overdo with asking for personal info. On the other hand, if it’s so important for you, make sure that private data is properly protected.
# Smart field labeling
Every field has a name which is called a label. The best technique is to place a label above the field aligning it to the left. Visually, it’s more comfortable for the audience, moreover, such positioning improves usability.
On the other hand, when in need to keep it more compact, you could put labels in the input lines. Thanks to left alignment, they’ll fulfill the placeholder’s function.
# Constructive CTA
A call to action button shall be relevant, informative, eye-catchy, and understandable. Words, like, “Continue” or “Ok”, say nothing, so get rid of them.
Effective CTA buttons are connected to the content of contact forms. They serve for explaining what the audience will get, if they click that button. Use “Get registered”, “Enjoy the catalog”, “Get your gift card”, etc.
# Adequate space size
Every field must be of a proportional size. For instance, any name – no matter, how long and compound it is – must be able to fit in that name line. An input container must show the full name without the need to scroll through the field since users won’t enjoy doing so.
# Configurable formats
How to make the form completion more exciting? Simply add the diversity.
No need to limit your visitors. To shake it up a little bit, feel free to apply, let’s say, radio buttons. You could also provide some lists with possible answers. Set your imagination free and follow it.
Nevertheless, a large drop-down menu wouldn’t be the greatest choice. Having numerous possible answers, users might struggle with finding the right option, consequently, visitors can simply leave a platform.
# Highlighting fields during the completion
A working contact form means that an input line being filled in by a user is marked with a color – any, but the red one. It’s vital, believe us.
There’s another way to encourage the audience to act – set a cursor so it gets into the very first input line automatically.
# Useful helper text
A contact form is supposed to be simple to get filled in. Still, in those cases when auto intuitiveness cannot be ensured, special helper text shall be applied.
Such a tool serves to give visitors a hint on what info is required for every field. The mentioned assistance could be provided with:
- micro texts – being translucent, it disappears as soon as users start typing;
- tooltips, guiding customers through the process;
- auto-placement of mandatory components, like, brackets that are required to type phone numbers.
Additionally, provide a specific example of a format you expect the details to be typed in, particularly, it’s relevant for phone numbers input.
# Indicating errors
It might happen that helper texts don’t actually help, so visitors make mistakes while filling in info. In that event, you need to let them know what fields have to be rectified to proceed, thus, simply mark those lines in the red color to make them noticeable. It’s also crucial to explain what isn’t right and how to fix it.
Wondering how to design a perfect contact form? Remember to implement the given technique.
# Progress bars to take advantage of
As we’ve already mentioned, simplicity and the one-column layout are what you strive to create. Still, a contact form might consist of multiple input lines, each of which is truly essential. Then, if it’s your case, the solution is a progress bar to apply.
Feel free to divide the complete process into a few phases, and keep users updated on how many stages they have left.
# Data clustering
Having a multi-field contact form? Just simplify it by grouping similar information into specific clusters. It would be wise to highlight each info block clearly by adding subheadings, various dividers, or white spaces.
# Optional vs required
People tend to mark with asterisk fields which are mandatory to get filled in. Still, it’s more user-oriented to mark optional input lines instead, since such an attitude will bring greater results.
# Thought-out fonts
Readability is critical, thus, forget about too extreme and exotic font types. Adequate color scheme has to be considered as well, as the light-colored text will turn illegible against a light-colored background. Search for contrasts.
# Mobile device compatibility
We all apply mobile gadgets every day, thus, any contact form shall be adequately adjusted for cell phones of the diverse OS. All the content must look excellent on home computers, as well as on mobile gadgets, despite their operating systems.
Summing up, to design a truly efficient contact form, make sure it has the below-mentioned parameters:
- clarity and comprehensiveness of its purpose;
- simplicity of the form completion;
- great readability;
- focusing on defined target demographics.