Here’s the hard truth: You need to invest in promoting and marketing your business with a digital marketing company if you want to generate truckloads of sales.

After all, it takes more than creating an eCommerce website and selling quality products to succeed in eCommerce.

You need to be effective and consistent in your marketing.

In this guide, we’ll look into five cost-efficient and effective ways to market your eCommerce business.

1. Display customer reviews

Besides showcasing your products’ and services’ value, it’s critical to build trust with your potential customers to get them to buy from you.

One solution is to leverage your existing customer relationships to nurture trust with your prospects.

An excellent approach is to display customer reviews on your eCommerce website. This can work as well as personal recommendations from friends and family.

Customer reviews can tell your shoppers what to expect from your products and the positive experiences of current customers with your brand. This helps nurture trust with your prospects and encourage purchases.

Consider these tips when displaying customer reviews on your website.

Make it easy for your existing customers to post reviews. Posting reviews can take extra effort for your customers, so make the process as easy as possible.

It also helps to offer incentives when customers share their feedback such as providing reward points buyers can earn when they post a review.

One of the reliable, easiest eCommerce platforms, Shopify, for instance, offers a Product Review plugin that you can integrate into your eCommerce website and make it easy to ask for reviews and for customers to post their reviews.

Image source: shopify.com.

Get creative. Make your reviews stand out and easy to notice using creative colors and design while keeping the content clear and easy to read.

Highlight your winning reviews. Make the most of high praises from satisfied customers by displaying them on your home, product, and other strategic pages on your eCommerce website.

2. Leverage built-in social media tools

Social media provides an excellent space to engage and connect with your followers and new audiences.

However, you can do so much more than that by leveraging in-platform social media tools such as Instagram’s shoppable post feature.

You can post photos of your products and users can click the products tags. They can tap each tag to view the product details, visit your website, or purchase the item directly within the app using Instagram Checkout.

With shoppable posts, you can hit two birds with one stone. It’s a great way to stay connected with your followers and market your products while making it easy for them to shop and buy your items.

To ensure you always have valuable, ready-to-roll content for your Instagram shoppable posts and other social media marketing campaigns on other platforms, use powerful content marketing software such as Buffer.

Buffer lets you create a content calendar to help you plan and publish your social media posts seamlessly.

Image source: buffer.com.

You can also schedule your posts to publish automatically on your social media channels to streamline publishing content and help you avoid missing opportunities to engage your followers.

Once you have your content planned out and ready to publish, using Instagram’s shoppable posts and other built-in social media tools becomes quicker and easier.

3. Publish compelling videos

Videos let you convey your messages and share valuable content in ways that long blocks of texts can’t.

With videos, you can educate, inform, and entertain your potential customers in creative ways, and the best part is, creating your videos doesn’t have to cost you too much time and resources.

Leverage simple yet effective video editing tools such as Boosted by Lightricks.

The app offers customizable video templates designed for a wide array of industries and campaigns, such as seasonal promotions, giveaways, Black Fridays, etc.

It offers all the essential tools you need to create your marketing and social media videos without spending too much time, energy, and money.

You can add texts, colors, background, images, audio clips, or your uploaded media and apply filters and speed up your videos. This allows you to have a stunning, professional-looking marketing video ready to publish in minutes.

Image source: boosted.lightricks.com.

The templates are designed with the best marketing and social media practices in mind so you can easily customize them to best suit your brand and conversion goals.

With an easy-to-use tool, creating your marketing and social media content becomes an affordable and efficient process.

4. Run giveaways

While running giveaways can seem like the opposite of saving you money, when done right, offering these contests can go a long way in driving traffic to your store, widening your reach, and increasing your conversions.

You can run contests and share them on your social media channels. It’s a great way to entice your followers and new audiences to visit your store and check out more of your brand and other offers.

Running giveaways can also help spread the word about your business, raising your brand awareness and recognition.

For example, you can run an Instagram giveaway that requires followers to share your post and tag other friends to join, such as this one from Harper and Grey House.

Image source: instagram.com.

Running giveaways and contests are some of the inexpensive and effective ways to let more people know about your brand through enticing offers and prizes.

5. Offer promotions and discounts

Most people can’t resist the chance of buying something for less than the original price or getting free stuff with their purchases.

Leverage this to amplify your marketing efforts, draw more people into your store, and encourage purchases.

You can play into peoples’ fear of missing out by running time-limited promotions such as flash sales to entice shoppers into buying NOW.

Remember these tips when running promos and discounts.

  • Include promos and exclusive discounts in your email marketing campaigns. Use special offers to encourage sign-ups to your email list and nurture lasting relationships with your subscribers.For instance, you can offer a 15% discount when your website visitors subscribe to your email newsletter and send exclusive seasonal promotions through email throughout the year.
  • Provide clear terms and conditions. You don’t want your promotional offers to backfire and ruin the customer experience, so ensure you give clear instructions on how to claim, let’s say, discounts or freebies, including the applicable terms and conditions.
  • Make it easy for customers to claim vouchers. Simplify the process of claiming discount coupons, vouchers, freebies, etc. to boost the customer experience.Providing discounts that are hard or confusing to use can frustrate your customers and lead to poor customer experiences and low conversions.

    While offering discounts can mean shelling out a bit more and selling your products for less, with the right approach, you can use it to get exponential returns, generate traffic, and boost sales and conversions.

Achieve eCommerce marketing success on a budget

Marketing requires time and resources, but with the right strategies, you can run effective campaigns and do so much more even with a limited budget.

Use the tips and tricks in this guide to help you market your products, business, and brand without breaking the bank and get excellent returns for your efforts and investment.

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